In matters of style, swim with the current; In matters of principle, stand like a rock.
Thomas Jefferson
Social networking has utterly exploded on everything we know in the past few years. From facebook to twitter and MySpace to LinkedIn people are exposing themselves more than ever to the world we know. It seems to me that the trick here is to play the game in a way that help you expand your social brand and not hurt you in the long run……both professionally and personally.
I have both friends and family members that have been hurt in their personal and professional lives by not paying enough attention to how they interact with web 2.0. The photos you share and the friends you have connected to all say something about who you are. The information you put on your page or pages is all a reflection of what you believe in and what you stand for. People will make snap judgments about you based on what they read and see. Have you googled yourself lately?
The most important factor web 2.0 is the understanding of perception. What anyone sees about you on the web is a direct stab at your character. From friends to family to professional connections it an unfiltered look at who you are. If you want to ensure you are getting the best of your social brand be sure to carefully judge your core. Change your style as you feel so inclined, but always ensure you are promoting the brand and character that you are.
